Turn more mortgage searches into funded mortgages.

If you're buying aggregator leads, losing renewals to the bank, or your ads keep getting flagged, an agency pays for itself. A specialist mortgage marketing agency builds the website, pre-qualification funnel, compliant ads, SEO, and follow-up system that fills your pipeline with exclusive, fundable borrowers — so your team funds deals instead of chasing recycled leads. If you're already funding all the deals you can handle on referrals alone, you may not need one yet.

A mortgage marketing agency wins and funds borrowers for you across every channel that drives applications. SearchPod builds your website and pre-qualification funnel, runs compliant Google Ads, handles local SEO and AI-search visibility, and automates email and review generation — all as one connected system that captures exclusive leads on your own site and moves them to funded mortgages.

Aggregators sell the same lead to several brokers — sometimes five or more — so you land in a bidding war against everyone the borrower also contacted. We build your lead-gen system on your own domain — every lead is exclusive to you, captured on your site, and pre-qualified before it reaches your CRM. No resale, no “who dialed first” lottery. The math typically works out better than aggregator pricing on equivalent close rates, but the specific numbers depend on your market — we model them in the proposal.

It's real Canadian mortgage math, calculated in the browser with no credit pull. For uninsured (conventional, 20%+ down) mortgages the funnel applies the OSFI B-20 stress test — the higher of the contract rate + 2% or the 5.25% minimum qualifying rate — while insured high-ratio files are qualified against the insurer's framing. It caps GDS at 39% and TDS at 44%, applies CMHC minimum down-payment rules, and uses semi-annual compounding. That filters rate-shoppers and tire-kickers out before they hit your pipeline, so reps work borrowers who can actually qualify.

It depends on the move. The OSFI B-20 stress test is re-applied when a borrower switches lenders, but as of November 2024 OSFI removed it for straight same-lender renewals where the amount and amortization are unchanged — so not every renewal is re-qualified. We design renewal and switch campaigns that account for both, and the funnel's math only re-tests where it actually applies.

Yes — renewals are one of the biggest opportunities in the current Canadian market. We build rate-drop alerts and renewal-reminder campaigns that reach your clients before the lender's auto-renewal letter does, plus win-back campaigns for borrowers who left. The goal is to keep the renewal in-house and bring lapsed clients back when their term is up.

Yes. Financial-services advertising is restricted and policy-heavy on Google and Meta, and mortgage advertising is also governed by your provincial regulator — FSRA in Ontario, BCFSA in BC, RECA in Alberta, the AMF in Quebec, and the equivalents elsewhere. We handle platform verification, compliant claims and rate disclosures, landing pages, and conversion tracking — so your budget reaches qualified borrowers instead of getting your account limited or your wording flagged.

Both. We've built systems for provincially-licensed mortgage brokerages (FSRA and the equivalent provincial regulators), credit unions, federally-regulated lenders, and private mortgage corporations. The compliance wrapping and consent flows differ by licence type — we tailor the disclosures and the funnel to match yours.

It's built in. The funnel collects only what's needed to pre-qualify, never pulls credit, and follows Canadian privacy-law consent requirements — PIPEDA and the applicable provincial regimes, including Quebec's Law 25. We document the data flow so your compliance team can sign off before launch, and every lead and contact record stays entirely with you.

100%. You own your website, brand assets, ad accounts, pre-qualification funnel, and every lead and contact record. No proprietary platforms and no lock-in — we don't resell or retain a copy, and if we ever part ways, the entire system stays with your brokerage.

Yes. We pipe pre-qualified applications straight into your CRM or origination system — with income, debt ratios, LTV, and product already mapped, and full source attribution — so leads route to the right agent instantly and nothing falls through the cracks between inquiry and commitment.

Most brokerage sites and funnels are designed and launched in about 2–4 weeks, depending on scope and how quickly we receive your content and feedback. We'll give you a clear timeline up front and keep you updated at every stage.